Most agencies grow on the founder’s network and the occasional referral, while the most expensive people in the building spend their weeks assembling proposals, monthly reports and onboarding decks. Clients now ask every agency the same question (“what’s your AI plan?”) and the honest answer is usually a few subscriptions and good intentions.
These are the systems FrontPipe runs on itself, adapted to how your agency actually works. You don’t write the spec; we learn the workflow, build into it, and keep it running.
The systems we run FrontPipe on, adapted to the agency's tools and formats, live in 14 days, and reported on the monthly scoreboard. The examples are representative builds, not client results.
Prospect research, benchmarks and a first-draft proposal in your format in hours instead of a weekend; a strategist edits and signs.
A 24-person agency where a proposal takes a senior strategist two days. Built: the research pack, the draft in the agency's deck, the log. Tracked: turnaround, proposals per month, win rate.
Monthly client reports assembled from the ad platforms, GA4 and the CRM, the narrative drafted, anomalies flagged weekly, delivered under the agency's brand.
An agency with 40 reporting clients and two coordinators who lose a week a month to reports. Built: connectors, templates, narrative drafts, alerts. Tracked: hours per report, on-time rate, coordinator hours returned.
Outbound pointed at the agency's ideal client, and the agency on the shortlist when a company asks an AI engine who to hire for marketing in your market.
A founder-sold agency doing $4M. Built: outbound to the ICP, the agency's own visibility program. Tracked: meetings, citations, and the share of new business not sourced by the founder.
Which one first depends on where the hours go. The free audit maps it for your firm, in writing, within three business days.
An agency’s margin is headcount math. We report the number that moves it every month: revenue per employee, the roles the systems absorbed, hours returned to senior people, and new business the pipeline produced.
A $4M agency with 24 people earns about $167,000 per employee. The plan says two coordinators and an SDR this year.
Revenue grows 15% to $4.6M; headcount goes to 27. Revenue per employee: about $170,000. The margin didn’t move.
Proposals, reporting, onboarding and outbound run as systems. Same $4.6M, 24 people: about $192,000 per employee, and roughly $225,000 of loaded payroll that stayed in the agency.
Illustrative. Your numbers come from the free audit, in writing.
Tell us how the agency wins work and where the hours go. We’ll map which system to install first, what it costs, and whether white-label makes sense for your client base. No pitch deck.
We sell growth systems, mostly to companies that don’t have an agency. When an agency brings us a client, that client is the agency’s; the white-label terms say so in writing, and we don’t market to your client list. If a prospect comes to us directly in a market where we’re white-labeling for you, we tell you.
Your brand, your pricing, your relationship. Our operators build and run the pipeline, operations or visibility system for your client behind the scenes, you present the results, and the margin between our rate and yours is yours. Volume pricing is quoted in writing once we know the client mix.
The internal systems (proposal engine, reporting, onboarding) follow the Foundations timeline: first workflow live in 14 days. Agency outbound under a Pilot is live in 72 hours. Visibility work shows in weeks and compounds over a quarter.
Public pricing applies: Foundations stacks from $2,500 a month ($4,500 for Complete), Pilot from $60K for 90 days with the 20-meeting guarantee. White-label is quoted on volume. Everything is month to month after the 90-day kickoff and there is no media markup.
That’s the point of building into your tools rather than beside them. The proposal engine lives where proposals already live; reports come out of the platforms the team already logs into. We run a short discovery to map the real workflow first, so adoption isn’t a fight.
The free Revenue-per-Employee Audit on your own agency: where the hours go, which hires a system makes unnecessary, and the 90-day build. Written, within three business days.