Some marketing leaders push demand generation programs. Some sales leaders push ABM programs. The truth is you need a little of BOTH.
Experience a vetted growth system merging ABM and demand generation ideologies into one powerhouse system for your teams: Account Based Cohesion*.
*Love to travel? You'll see a secret ABC connection below.
Everyone wants more leads that results in more closed deals. But marketing and sales teams don't have a perfect marriage to make this all happen perfectly.
FrontPipe creates a perfect relationship among sales and marketing teams to drive awareness, engagement, and deal creation.
We run an SDR + demand generation program to your target contacts within ideal companies.
Our system narrows that target list down to just engaged prospects with your company's offerings.
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Once we get to the hottest prospects, we bring in your sales team for a pure ABM 1:1 outreach system.
You've probably tried some level of demand generation strategies, along with testing some ABM models at some point. Most likely, pieces of both have shown signs of life. But what you didn't realize is that there is a perfected way to run a combined program for your sales and marketing teams: Account Based Cohesion.
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You know when you spot the hidden gem - the rockstar that will help you get to the next level? Well - that's this team. When they joined DI, we were struggling to get beyond single-digit YoY growth. After we implemented their system, we experienced 30% annualized growth for 4 straight years.
We love helping companies with new ideas.
